Hotel & Resort Video Marketing: What Guests Want to See
Booking a hotel or resort is made simpler when visitors have an idea of what to expect before visiting. Pictures may be able to provide a preview, but videos will do an even better job of giving potential guests an idea of what the hotel or resort has to offer.
DID YOU
KNOW?
There have been many studies conducted recently emphasizing the significance of visuals in travel choices. 71% of travelers said video influenced their travel decisions, compared with 24% for static images. Short form and long form videos also played an important role, with 49% influenced by short form video and 45% influenced by long form video.
The planning and creation of hotel and resort videos can assist visitors in viewing the rooms, getting familiar with the facilities, seeing the dining area and other parts of the hotel. Room tours, swimming pools, restaurants, event centers, lawn areas and surroundings can be featured in a video that answers many queries about the hotel before booking.
Video content for hotels and resorts can be used in marketing. This blog explains what guests want to see in hotel and resort videos before booking.
Why Hotel & Resort Videos Matter Before Booking
Guests expect much more from hotels and resorts than just the facts. Guests desire an insight into the rooms, facilities, layout of the property and so forth.
A professional hotel video can present important property details in a clear and engaging format.
It can show:
- Room layouts and interiors
- Resort grounds and outdoor areas
- Swimming pools and recreational facilities
- Restaurants and dining spaces
- Event halls and open lawns
- Reception and common areas
- Views and surrounding locations
- Activities available for guests
- Staff interactions and hospitality
- Parking and access areas
This visual information can help potential guests understand the property before making a booking.
What Guests Want to See in a Hotel Video
1. Room Tours
The room is one of the most crucial elements in any hotel experience. Clients would want to see the room firsthand before making a reservation.
Room walkthroughs could help present the bed, furniture, bathroom, balcony, windows, storage, workspace, view, and other important aspects of the room. Camera motions that flow smoothly could help clients understand the room dimensions and layout much better.
Hotels could come up with different videos for each category of rooms, which include standard rooms, deluxe rooms, suites, and family rooms.
DID YOU
KNOW?
Since 72% of hotel guests consider the ability to select specific room attributes important, room videos can provide useful visual information about the space and available features.
2. Resort Exterior & Entrance
First impressions matter when guests evaluate a property. They want to know what the hotel or resort looks like when they arrive.
A video can show the entrance, exterior architecture, landscaping, reception area, driveway, and parking facilities. Drone footage can also provide an aerial view of the property when suitable and permitted.
This gives viewers a better understanding of the overall location and layout.
3. Swimming Pool & Recreation Areas
Recreational facilities form one of the main considerations for many people choosing a resort.
This video would feature the swimming pools, children’s playing areas, fitness centers, gardens, indoor facilities, outdoor areas, and all other facilities.
Whereas hotel websites usually only have a list of these facilities, the hotel video would be able to show how these areas look like and how they can be utilized by the guests.
4. Dining Facilities
Dining is very significant in the guest experience at any hotel.
Hotel videos can cover restaurants, dining halls, cafes, outdoor dining areas, buffet counters, and selected menu items. Close-ups of food preparation and presentation can make the video more interesting.
Hotels can also feature the different kinds of dining experience that can be arranged for the guests during breakfast, lunch, dinner, or during celebrations.
5. Conference/Event Venues & Open Areas
Most hotels and resorts do not only provide accommodation services, but they also host different functions like weddings, reception ceremonies, business meetings, parties, etc.
The video would be able to show the capacity and layout of the banqueting halls, conference halls, gardens, lawns, and outdoor venues.
The video would give a good illustration of the seating and arrangement for event setups. This helps potential customers understand how the space could work for their own event.
Show the Guest Experience
A good hotel video should not only show empty rooms and facilities. It should also communicate what staying at the property feels like. For example, a video can follow a simple guest journey:
- Arrival → Check in → Room → Dining → Recreation → Evening Experience → Departure
This approach helps viewers imagine themselves experiencing the property.
Hotels can also use carefully planned lifestyle shots that show families enjoying a meal, couples relaxing outdoors, business guests using meeting spaces, or friends spending time at recreational areas. The focus should remain natural and relevant to the actual guest experience.
Use Drone Videos to Show the Property
Drone videography can provide a perspective that regular cameras cannot easily capture.
Aerial footage can show:
- Overall property layout
- Gardens and landscaping
- Swimming pools
- Outdoor event areas
- Building architecture
- Nearby surroundings
- Access roads and location context
Hotels and resorts can use these shots as opening sequences, transitions, or dedicated property videos. Drone operations should always follow applicable aviation and local regulations.
Capture Real Guest Testimonials
Potential guests often want to know what other people experienced at the property.
Short guest testimonials can add a personal element to hotel videos. Guests can talk about their rooms, food, service, location, facilities, or overall stay.
Hotels can also create testimonial videos for specific experiences such as weddings, corporate events, family holidays, and destination stays. Authentic experiences can provide useful information that standard promotional footage may not communicate.
Show What Makes the Property Different
Many hotels offer similar facilities. Your video should help viewers understand what makes the property distinct.
Depending on the hotel or resort, the video could highlight:
- Location
- Architecture
- Natural surroundings
- Room categories
- Dining experiences
- Event facilities
- Family friendly spaces
- Business facilities
- Recreational activities
- Unique guest experiences
The goal is not to show everything in one video. Instead, hotels can create focused videos for different audiences and booking purposes.
Create Different Videos for Different Platforms
One long hotel video may not work equally well across every platform. Hotels can create different versions from the same production.
- Website: A detailed property overview
- Instagram: Short room, food, facility, or experience videos
- YouTube: Complete hotel or resort tour
- Facebook: Event, family, and promotional videos
- Booking Pages: Short room and facility videos
- Digital Ads: Short videos focused on one strong feature
DID YOU
KNOW?
Short form and long form videos play an important role, with 49% influenced by short form video and 45% influenced by long form video across digital channels.
Professional Hotel Video Production
Hotel and resort video production requires more than simply recording the property. It involves planning the shots, choosing the right equipment, managing lighting, capturing movement, recording suitable audio, and editing the footage into a clear story.
A professional production can include:
- Concept development
- Script and shot planning
- Interior and exterior filming
- Drone videography
- Lifestyle filming
- Food and beverage shoots
- Event venue filming
- Guest testimonial filming
- Professional editing
- Music and sound design
- Videos for different digital platforms
The final video should reflect the actual property and give viewers useful information before they decide to book.
Create Hotel & Resort Videos with BVR Promos
At BVR Promos, we create hotel and resort video content that presents properties through professional filming and visual storytelling. Our video production services can include property walkthroughs, room videos, drone shoots, lifestyle filming, food and beverage videos, event venue coverage, guest testimonials, and platform specific video content.
With 700+ projects, 10+ years of experience, and 100+ brands, BVR Promos creates video content for websites, social media, YouTube, booking platforms, and digital marketing campaigns.
From a complete hotel or resort film to short videos focused on individual rooms, facilities, dining experiences, or event spaces, we create content based on the property's marketing requirements and target audience.
